Top Fashion Games Performance in Africa, Q3 2024

During the third quarter of 2024, the fashion gaming category on a unified platform in Africa showcased intriguing trends, as revealed by Sensor Tower data. Here's a closer look at the performance of the top five fashion games in the region.

Hair Tattoo: Barber Shop Game, developed by AI Games FZ, witnessed a dynamic quarter with weekly downloads peaking at around 159.5K in late July before gradually tapering off to about 56.2K by the end of September. The app maintained a robust user base, with weekly active users fluctuating between 1.1M and 1.4M throughout the quarter. Revenue showed sporadic peaks, hitting a high of approximately $28 in early August.

Makeup Show from Unickie Technology Co., Ltd. demonstrated a consistent download pattern, reaching a high of 157.9K in mid-August. The active user base also saw growth, climbing from 694.6K to 873.7K by the end of the quarter, although the app did not generate any revenue during this period.

Spa BFF Makeover Dress Up Game by ARPAplus experienced a steady increase in both downloads and active users. Downloads peaked at 90.8K in mid-August, while active users rose from 160.4K in early July to 343.6K by the end of September. The app saw a minor revenue increase, reaching $14 towards the end of the quarter.

Paper Doll Diary: Dress Up DIY from Getsmart LLC, launched in early September, showed promising trends with weekly downloads peaking at 87.4K in mid-August. Active users increased significantly from 150.9K to 369.1K by the quarter's end. Revenue was modest, with a peak of $12 in late September.

Fashion Show: Dress Up Games, developed by Ngoc Pham Thi, maintained a steady download rate initially, peaking at 68.7K in late July but gradually declining to 30.1K by the end of September. Active users saw a drop from 367.9K to 263.6K over the quarter, while revenue fluctuated, reaching a peak of $122 in mid-September.

These insights into the top fashion games in Africa for Q3 2024 underline the varying dynamics in downloads, user engagement, and revenue across different titles. For more detailed analytics and trends, visit Sensor Tower.